Models of corporate social responsibility in the sports sector. A systematic Review
DOI:
https://doi.org/10.47197/retos.v43i0.87911Keywords:
management model, evaluation model, social responsibility, measurement in sport, sustainability.Abstract
Sports organizations serve as a platform to carry out transformations at a social, environmental and economic level and to promote the well-being of people. In this way, sustainable actions are raised and in search of organizational success, regulatory mechanisms are implemented and the opinion of stakeholders is respected. The objective of this systematic review is to identify and describe the corporate social responsibility models implemented in the sports sector. Following the structure of the PRISMA protocol, a systematic review was carried out in four databases (SportDiscus, Scopus, Scielo and Proquest), using the keywords "corporate social responsibility", "model", "sport", "measuring" and "sport organization ”, the search period was 10 years (2011-2020) and a total of 15 articles were selected. Among the results, it was found that CSR models in the sports sector are scarce and the existing ones are based on scales, questionnaires and semi-structured interview scripts to find out the opinion of fans, athletes and managers. Scientific evidence indicates the need to effectively implement CSR models because they are a channel of motivation, trust and legitimacy with athletes, fans and interest groups, improve the corporate image and the relationship with the community. This research presents a line of study for future research and suggestions for sports organizations to generate benefits for interest groups and promote values.
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