Utilización de eye tracking para evaluar el uso de información verbal en materiales multimedia
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Palabras clave

diseño de materiales
recursos multimedia
eye tracking
textos
Educación Primaria

Cómo citar

Navarro Martínez, Óscar, Molina Díaz, A. I., & Lacruz Alcocer, M. (2016). Utilización de eye tracking para evaluar el uso de información verbal en materiales multimedia. Pixel-Bit. Revista De Medios Y Educación, (48), 51–66. https://doi.org/10.12795/pixelbit.2016.i48.04

Resumen

En el presente trabajo se pretende identificar qué formatos favorecen una mayor eficiencia en el aprendizaje, para así establecer unas pautas de diseño (guidelines) respecto a la distribución y modalidad de presentación de información verbal en materiales educativos multimedia. Se realizaron dos experimentos que utilizaron la técnica de seguimiento ocular (eye tracking) como elemento innovador en el proceso de recogida de datos. Se produce una mayor eficiencia en el aprendizaje de los alumnos cuando los textos y las imágenes relacionadas se presentan próximos en el espacio y cuando la información se proporciona a través de una narración oral.

https://doi.org/10.12795/pixelbit.2016.i48.04
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Citas

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