Percepção da população residente sobre a responsabilidade social corporativa e sua ligação com o desenvolvimento dos ODS dos Jogos Pan-Americanos e Parapan-Americanos de Santiago 2023

Autores

  • Maira Ulloa Hernández Instituto Nacional de Educación Física de Catalunya (INEFC Lleida) https://orcid.org/0000-0002-4865-1676
  • Catalina Muñoz Strale Facultad de Educación y Ciencias Sociales, Instituto del Deporte y Bienestar, Universidad Andrés Bello, Santiago, Chile. https://orcid.org/0009-0002-5354-1313
  • Estela Farías Torbidoni Instituto Nacional de Educación Física de Cataluña (INEFC), Lleida, España. https://orcid.org/0000-0002-7541-8140
  • Jordi Seguí Urbaneja Instituto Nacional de Educación Física de Cataluña (INEFC), Lleida, España. https://orcid.org/0000-0002-5174-4355
  • Frano Giakoni Ramírez Facultad de Educación y Ciencias Sociales, Instituto del Deporte y Bienestar, Universidad Andrés Bello, Santiago, Chile. https://orcid.org/0000-0002-2685-8991

DOI:

https://doi.org/10.47197/retos.v60.108229

Palavras-chave:

responsabilidad social corporativa, Objetivos de desarrollo sostenible, eventos deportivos, percepción de los residentes

Resumo

Na última década, os eventos desportivos surgiram como pilares fundamentais da expansão do campo desportivo como atividade económica. Este estudo analisa a percepção da população residente sobre a responsabilidade social empresarial (RSE) e o cumprimento dos Objetivos de Desenvolvimento Sustentável (ODS) nos Jogos Pan-Americanos e Parapan-Americanos de Santiago 2023. A metodologia consistiu na aplicação de pesquisas aplicadas em três regiões dos Jogos Pan-Americanos e Parapan-Americanos. Chile, onde foi avaliada a percepção de 617 moradores sobre os impactos sociais, econômicos e ambientais do evento. Os resultados evidenciaram um apoio significativo aos jogos, destacando a promoção do desporto entre os jovens, a criação de oportunidades de emprego e negócios e a preservação do património cultural. No entanto, também foram identificadas preocupações sobre aumentos de preços e acessibilidade aos espaços públicos. Observou-se uma avaliação positiva na ligação dos indicadores com os ODS, especialmente na igualdade de género, no crescimento económico e na sustentabilidade urbana. Este estudo destaca a importância do planeamento estratégico e da implementação de estratégias sustentáveis ​​em eventos desportivos, destacando a RSE como pilar fundamental.

Palavras-chave: Responsabilidade Social Corporativa, Objetivos de Desenvolvimento Sustentável, Eventos Esportivos, Percepção dos Moradores

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Publicado

2024-10-02

Como Citar

Ulloa Hernández, M., Muñoz Strale, C., Farías Torbidoni, E., Seguí Urbaneja, J., & Giakoni Ramírez, F. (2024). Percepção da população residente sobre a responsabilidade social corporativa e sua ligação com o desenvolvimento dos ODS dos Jogos Pan-Americanos e Parapan-Americanos de Santiago 2023. Retos, 60, 730–745. https://doi.org/10.47197/retos.v60.108229

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Vol. 60 (2024)

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Artigos de caráter científico: trabalhos de pesquisas básicas e/ou aplicadas.

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