Sport events in the development of cities: the case of Braga and Peso da Régua races
DOI:
https://doi.org/10.47197/retos.v52.99259Keywords:
sports events. Development, regions, Douro Vinhateiro, Braga., sports events, development, regions, Douro Vinhateiro, Braga.Abstract
Small and medium-sized sport events are extremely relevant to the communities due to the lasting benefits they generate; however, in Portugal there are few studies that address this topic. The objective of this research was to analyse the perceived quality of the sport events of the Meia Maratona de Douro Vinhateiro and Corrida de São João de Braga and their influence on the recommendation of the regions. To this end, a questionnaire ad hoc during the kit delivery event was applied to 757 athletes. Based on the inclusion criteria, 659 questionnaires were considered in the study. The data collected were analysed using multiple linear regressions with SPSS version 22 software. The results reflected a positive perception of the participants regarding to the two events held in these two regions. The route (β= 0.244), the organization of the event (β= 0.233) and the cultural life of the regions (β= 0.193) turned out to be statistically significant predictors of the intentions to recommend the events and the region for other people. The results of this research allow us to empirically corroborate the strong relationship between the event and the region, identified from the predictive values of the route on the intentions to recommend the event. Such findings allow us to underline the importance of evaluating the quality of services at sporting events.
Keywords: Sport events, consumer perception, region development, recommendation.
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