Conflicts and challenges in the integration of short food supply chains with digital platforms

Eber Misael Quiñónez Hernández; Maria Isabel Ribeiro Dinis

doi:10.22325/fes/res.2025.277

Autores/as

Eber Misael Quiñónez Hernández Polytechnic Institute of Coimbra
Maria Isabel Ribeiro Dinis Polytechnic Institute of Coimbra

DOI:

https://doi.org/10.22325/fes/res.2025.277

Palabras clave:

Portugal, grupo focal, agricultura familiar, comercio electrónico

Resumen

Los circuitos cortos de comercialización agroalimentaria son un fenómeno global que ha surgido como respuesta a la creciente centralización y erosión de las conexiones sociales dentro del sistema agroalimentario. Simultáneamente, la llegada de la nueva era digital está impulsando un proceso de transformación y modernización de las interacciones entre agricultores y consumidores, introduciendo así nuevas tensiones y desafíos. Si bien es cierto que permite ampliar el área de influencia y el alcance de los circuitos cortos, también parece socavar los principios fundacionales sobre los que se establecieron. El objetivo de este estudio es examinar las tensiones y desafíos que resultan de la digitalización de los circuitos cortos de comercialización agroalimentaria mediante un análisis de contenido de los resultados de 10 grupos focales en los que participaron productores y consumidores, así como una revisión de plataformas digitales utilizadas para la venta de alimentos frescos. Concluimos que la utilización y el avance de las herramientas de marketing digital generan canales comerciales a precios más equitativos, pero encuentran obstáculos conceptuales y operativos, como el establecimiento de la credibilidad, la difusión del valor y la promoción de habilidades digital. Con todo, es factible crear plataformas digitales que aprovechen la digitalización sin dejar de satisfacer las expectativas de los productores y consumidores que participan en circuitos cortos agroalimentarios.

Biografía del autor/a

Eber Misael Quiñónez Hernández, Polytechnic Institute of Coimbra

Polytechnic Institute of Coimbra, Coimbra Agriculture School, Bencanta, Coimbra, Portugal.

Maria Isabel Ribeiro Dinis, Polytechnic Institute of Coimbra

Polytechnic Institute of Coimbra, Coimbra Agriculture School, Bencanta, Coimbra.

Research Centre for Natural Resources Environment and Society (CERNAS). Polytechnic Institute of Coimbra, Bencanta, Coimbra.

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