Electoral surveys 2015 and 2016. Methodological challenges and analysis strategies
DOI:
https://doi.org/10.22325/fes/res.2017.17Keywords:
Opinion polls, demoscopical industry, methodological design, sociological low costAbstract
This paper claims the social utility of opinion polls insofar as they help parties to design their own campaign strategies and provide potential voters with a source of understanding and information that underlies their choice. It also stresses the difficulty of making good estimations due to the problems of measurement, sampling and coverage, advocating the realization of electoral forecasts through high quality surveys with large samples complemented with qualitative research.Downloads
Published
2017-11-01
How to Cite
Peleteiro Ramos, I. . S. (2017). Electoral surveys 2015 and 2016. Methodological challenges and analysis strategies. Spanish Journal of Sociology, 26(3-SUP). https://doi.org/10.22325/fes/res.2017.17
Issue
Section
Debates
License
In the event that your manuscript is accepted for publication in Revista Española de Sociología, it will be understood that the authors access to:
• The transfer of the copyright of the article to Revista Española de Sociología.
• The assignment to the Revista Española de Sociología of the rights of commercial exploitation of the article to third parties both in the offset and digital formats, as well as to the search engines and platforms that may serve as intermediaries for the sale or knowledge of the article.
