Estudio de la aceptación de las zapatillas de running con placa de carbono con un modelo de aceptación tecnológica hedónico (Study on the acceptance of carbon plate running shoes using a hedonic technology acceptance model)

Jorge de Andrés-Sanchez

doi:10.47197/retos.v59.106043

Autores

Jorge de Andrés-Sanchez Universidad Roviura i Virgili https://orcid.org/0000-0002-7715-779X

DOI:

https://doi.org/10.47197/retos.v59.106043

Palavras-chave:

Zapatillas de running en carretera, zapatillas de running con plaza de carbono, modelo hedónico de aceptación tecnológico, innovación en equipamiento deportivo, modelado de ecuaciones estructurales con mínimos cuadrados parciales

Resumo

Objetivo: O surgimento dos tênis de corrida com placa de fibra de carbono (ZPC) significou uma mudança disruptiva nos calçados de corrida de longa distância, pois aumentam significativamente o desempenho atlético. Porém, são calçados mais caros e têm menor durabilidade que os convencionais. Este documento examina como fatores associados a um modelo hedônico de aceitação tecnológica influenciam a aceitação deste equipamento entre atletas amadores. Design/metodologia/abordagem: Utilizamos uma amostra de 252 atletas amadores na qual explicamos a intenção de usar ZPCs com base em três fatores: utilidade percebida, motivação hedônica e norma subjetiva. As relações entre as variáveis foram modeladas por meio de equações estruturais ajustadas por mínimos quadrados parciais (EE-MCP). Resultados: A análise descritiva dos itens relacionados à aceitação de tênis sugere uma tendência geral à aceitação de ZPCs. Os resultados da análise EE-MCP indicam que embora o impacto direto da utilidade percebida e da motivação hedónica tenham significado na intenção de usar ZPCs, a influência da norma subjetiva não o faz. Por outro lado, quando levamos em conta todos os efeitos (diretos e indiretos) sobre a intenção de utilização da ZPC, o maior efeito total advém da variável normativa. Da mesma forma, verificamos que o modelo possui capacidade preditiva. Limitações/implicações da pesquisa: Este estudo foi realizado após a World Athletics já ter publicado os novos regulamentos sobre tênis de corrida. Num contexto que não é necessariamente de corrida de longa distância, seria interessante realizar um estudo semelhante sobre uma tecnologia que pudesse melhorar o desempenho desportivo antes de ser regulamentada e depois comparar os resultados com os obtidos depois de já ter sido regulamentada. . Implicações práticas: Os resultados deste documento sugerem que o modelo de aceitação tecnológica proposto pode fornecer uma abordagem valiosa para avaliar a aceitação de inovações avançadas em equipamentos desportivos por atletas amadores, quando a sua principal motivação para a prática de um determinado desporto é hedónica.

Palavras-chave: tênis de corrida, tênis de corrida com assento de carbono, modelo hedônico de aceitação tecnológica, inovação em equipamentos esportivos, modelagem de equações estruturais com mínimos quadrados parciais.

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Estudo da aceitação de tênis de corrida com placa de carbono com modelo de aceitação tecnológica hedônica

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