Validation of the Trade Policy Sports (TP-SPORTS) instrument for the analysis of the commercial policy of sports centres and clubs
DOI:
https://doi.org/10.47197/retos.v46.92064Abstract
Sport has experienced a huge evolution through the years, which is directly reflected on an increase in the population engaged in sport, as well as in the supply of sport facilities. In increasingly competitive markets, excellence in the provision of services plays a decisive role. Despite the importance of this subject, no studies have been found that evaluate the management of the commercial policy of sport centres and clubs and consequently no valid instruments have been found for this purpose. Therefore, the objective of the present research is to validate the TP-SPORTS instrument: a record sheet structured in eight dimensions and ninety variables that allows the analysis of the management of the commercial policy of sports centres and clubs. In order to validate it, an expert judgment assessment, inter and intrapersonal evaluation using Cohen's kappa test and a pilot test with 150 students of the Physical Activity and Sport Sciences degree have been used. In view of the above, it can be concluded that TP-SPORTS instrument proves to be an innovative and valid tool for the analysis of the commercial policy of sports centres and clubs in our country.
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