Eventqual: una medida de la calidad percibida por los espectadores de eventos deportivos (Eventqual: a measure of perceived quality of sporting event spectators)
DOI:
https://doi.org/10.47197/retos.v0i18.34655Keywords:
eventos deportivos, calidad de servicio, espectadores, gestión del deporte, satisfacción.Abstract
El objetivo de este trabajo es la elaboración de una herramienta de medida de la calidad percibida por los espectadores de eventos deportivos. Para ello, se realizó una primera versión de la escala mediante el método de consulta de expertos conocido como Delphi. Una primera versión de la escala se administró a una muestra reducida y tras su análisis se eliminaron una serie de ítems configurando una escala más reducida. Esta escala se administró a una muestra de 2.111 espectadores de un mega-evento deportivo de carácter multideportivo. La escala, denominada EVENTQUAL, mostró buenos índices de fiabilidad y validez. Se sometió a un análisis factorial exploratorio que determinó cuatro dimensiones de calidad percibida por los espectadores de eventos deportivos como son, los tangibles, el personal, los servicios complementarios y la accesibilidad.
Palabra clave: eventos deportivos, calidad de servicio, espectadores, gestión del deporte, satisfacción.
Abstract: The purpose of this study was to develop a scale for measuring the perceived quality of the spectators at sporting events. A consulting expert’s method, known as Delphi, was used in order to propose a first version of the scale. This preliminary scale was administered to a small sample and a few items were eliminated after its analysis leaving a smaller scale. This scale was administered to a sample of 2,111 spectators at a mega-sporting event of multi-sport nature. The scale, named EVENTQUAL, showed good levels of reliability and validity. It underwent an exploratory factor analysis which identified four dimensions of perceived quality of sporting event spectators, which are the tangibles, staff, complementary services and accessibility.
Key words: Sport events, service quality, spectators, sport management, satisfaction.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and ensure the magazine the right to be the first publication of the work as licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of authorship of the work and the initial publication in this magazine.
- Authors can establish separate additional agreements for non-exclusive distribution of the version of the work published in the journal (eg, to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Is allowed and authors are encouraged to disseminate their work electronically (eg, in institutional repositories or on their own website) prior to and during the submission process, as it can lead to productive exchanges, as well as to a subpoena more Early and more of published work (See The Effect of Open Access) (in English).
This journal provides immediate open access to its content (BOAI, http://legacy.earlham.edu/~peters/fos/boaifaq.htm#openaccess) on the principle that making research freely available to the public supports a greater global exchange of knowledge. The authors may download the papers from the journal website, or will be provided with the PDF version of the article via e-mail.
