The effect of sports event on revisit intention to build sports tourists’ sustainability.
DOI:
https://doi.org/10.47197/retos.v57.103879Keywords:
Sports Tourism, Sport Event Management, Revisit Intention, Indonesia;, South KoreaAbstract
Background: As one of the fastest growing industries in the world, tourism and sport are two components that support each other with various types of activities, one of them is sports event. From that statement, a sports event needs to focus more on how to maintain the sustainability of sports tourist to keep economic growth in host city. This study aims to compare the impact of sports event on the sports tourists’ intention to revisit the host city and compare the respond of sports tourists on revisiting sports event’s host city in Indonesia and South Korea. Materials and methods This quantitative research will use a questionnaire as a tool for data collector and it will be made on google form in three languages (Bahasa Indonesia, English, and Korean). The instrument will contain statements from variables, including Event Quality, Perceived Value of Host City, Host City Image, and Behavior Intention to revisit. Respondents can provide answers in a modified Likert scale from strongly agree, agree, disagree, and strongly disagree. The population of this study is all spectators who attend sporting events and by using purposive-snowball sampling with a total of 113 samples obtained. Results: Effect of each indicator on revisit intention found that there is a strong relationship between event quality and revisit intention, perceived value and image of the host city have a very strong relationship with revisit intention in Indonesia. In South Korea, the relationship between event quality and perceived value of the host city has a strong connection with revisit intention, while the host city image is closely related to revisit intention. Conclusions: The evaluation of sporting events extends beyond the immediate experience, emphasizing the transient nature of impressions that fade over time. Analyzing two well-organized sporting events—the Tour de Borobudur in Indonesia and the Climbing Youth World Championships in South Korea—reveals high respondent satisfaction but also highlights the critical role of physical environment quality. The positive tourist attraction ratings for Solo, Indonesia, and Seoul, South Korea, reflect favorable city images with multidimensional aspects.
Keywords: Sports Tourism; Sport Event Management; Revisit Intention; Indonesia; South Korea
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