El impacto del apego al equipo en el consumo recreativo de los espectadores transfronterizos de fútbol (The impact of team attachment on recreational consumption of cross-border football spectators)

Djamel Eddine Toudert, Nora L. Bringas-Rábago

Resumen


Esta investigación examina por medio del modelado de ecuaciones estructurales la validez estadística de la incidencia del apego al equipo en el consumo recreacional, la satisfacción y el comportamiento actitudinal del aficionado. Los sujetos de estudio son visitantes turísticos provenientes de otras ciudades de la frontera México-Estados Unidos que asisten a los partidos de fútbol del equipo Xolos de la ciudad fronteriza de Tijuana, México. Tomando como universo al total de los asistentes a los partidos, la muestra se conforma por 290 entrevistados, con un nivel de confianza del 95% y un margen de error de ± 5.1%. Los hallazgos del estudio revelan un impacto significativo del apego al equipo en la percepción positiva de la experiencia vivida sin que ésta incida directamente en un consumo estimulado por el comportamiento actitudinal del visitante. Esta conducta parece indicar un consumo recreacional influido por la disposición del aficionado a mostrarse favorable a lo que puede beneficiar a su equipo.


Abstract. This work focuses on exploring the influence of team attachment on fans’ recreational consumption, satisfaction, and behavior by means of structural equation modeling. The subjects of the study are tourist who come to Tijuana (Mexico) from other cities on the Mexico-United States border to attend matches of the Xolos de Tijuana Mexican football team. A sample of 290 spectators was selected taking the total number of attendees as our universe, and using 95% confidence level and relative error of ± 4%. The study findings revealed a significant impact of attachment to the team on positive perception of the lived experience. However, this positive perception does not affect consumption originated by visitors’ attitudinal behavior. On the other hand, this behavior seems to suggest that recreational consumption is prompted by fans’ disposition to be supportive towards what can benefit their team.


Palabras clave


Apego al equipo, afición al fútbol, consumo recreacional, satisfacción, comportamiento actitudinal (Attachment to the team, soccer support, recreational consumption, satisfaction, intentional behavior)

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