Why do fans attend football games? Motivational factors in the ethiopian Premier League, 2023-24

Daniel Getnet; Zelalem  Melkamu; Sisay  Mengistu

doi:10.47197/retos.v60.107642

Autores/as

Daniel Getnet Bahir Dar University https://orcid.org/0009-0003-9700-0540
Zelalem Melkamu Bahir Dar University
Sisay Mengistu Hawassa University https://orcid.org/0009-0008-2652-0078

DOI:

https://doi.org/10.47197/retos.v60.107642

Palabras clave:

motivation, premier league, game attendance, factors

Resumen

Por qué los aficionados asisten a los partidos de fútbol: investigación de los factores motivadores para asistir a los partidos de fútbol de la Premier League etíope en la temporada 2023/24 Se realizó un estudio correlacional. Dieciséis cuestionarios de siete puntos de enlace en versión amárica, conocidos por validez y fiabilidad, de una muestra de 524 participantes seleccionados mediante el método de muestreo disponible. Análisis de frecuencia, porcentaje, correlación y regresión lineal múltiple (con un nivel de significancia de P < 0,05). Hubo una correlación positiva entre los factores de motivación de los aficionados y la asistencia a los partidos: socialización (r = 524, .669, p <.001); rendimiento r = (524), .763, p <.001; entusiasmo r = (524), .676, p <.001; autoestima r = (524), .619, p <.001; y diversión r = (524), .630, p <.001, respectivamente. Además, el análisis reveló que los cinco predictores explican colectivamente el 69,3% de la varianza en la asistencia al juego (5, 523) = 237,287, p < ,001). El análisis de predictores individuales indicó que el rendimiento (β =, 631, t = 15,200, p < ,001), la emoción (β =, 588, t = 12,660, p < ,001) y la diversión (β =, 333, t = 7,749, p < ,001) tienen un impacto positivo en la asistencia al juego. Por otro lado, la socialización (β = -,382, t = -4,836, p < ,001) y la autoestima (β = -,222, t = -3,534, p < ,001) afectan negativamente a la asistencia al juego. En conclusión, existe una correlación positiva notable entre la motivación de los fanáticos y la asistencia a los juegos, lo que resalta la importancia de comprender la motivación de los fanáticos para aumentar la asistencia a los eventos deportivos.

Palabras clave: motivación, liga premier, asistencia a los partidos, factores, factores motivacionales

Abstract. Why do fans attend soccer games: investigating motivating factors for attending Ethiopian Premier League soccer games in 2023/24 G.C. A co-relational study was conducted. Sixteen seven-point linker Amharic version questionnaires, known for their validity and reliability, were used from a sample of 524 participants selected through the available sampling method. Frequency, percentage, correlation, and multiple linear regression analyses (with a significance level of P < 0.05) were performed. There was a positive correlation between the fan motivation factors and game attendance: socialization (r = 524, .669, p <.001); performance r = (524), .763, p <.001; excitement r = (524), .676, p <.001; esteem r = (524), .619, p <.001; and diversion r = (524), .630, p <.001, respectively. Furthermore, the analysis revealed that the five predictors collectively explained 69.3% of the variance in game attendance (5, 523) = 237.287, p<.001). Individual predictor analysis indicated that performance (β = .631, t = 15.200, p < .001), excitement (β = .588, t = 12.660, p < .001), and diversion (β = .333, t = 7.749, p < .001) have a positive impact on game attendance. On the other hand, socialization (β = -.382, t = -4.836, p < .001) and esteem (β = -.222, t = -3.534, p < .001) negatively affected game attendance. In conclusion, a notable positive correlation exists between fan motivation and game attendance, highlighting the importance of understanding fan motivation to increase attendance at sporting events.

Keywords: motivation, premier league, game attendance, factors, motivational factors

Biografía del autor/a

Zelalem Melkamu , Bahir Dar University

Sport science department, sport academy, Bahir Dar university, Associate Professor

Sisay Mengistu , Hawassa University

Associate professor in Sport science department, Hawassa University, Hawassa Ethiopia

Citas

Brzana, T., Nowak, L., & Nowak, M. A. (2016). The fan lifestyle on the example of soccer fans. Central European Journal of Sport Sciences and Medicine, 15(3).

Bundo, J., & Axhami, M. (2021). An Exploratory Study of Fans’ Motivation in Albanian Football Championship. Paper presented at the Advances in Longitudinal Data Methods in Applied Economic Research: 2020 International Conference on Applied Economics (ICOAE).

Choi, Y., Martin, J., Park, M., & Yoh, T. (2009). Motivational factors influencing sport spectator involvement at NCAA Division II basketball games. Journal for the Study of Sports and Athletes in Education, 3(3), 265-284.

Darabi, M., & Aghaei Shahri, M. S. (2020). Football fans: Investigating the relationship between fan motivation and aggressive behaviours. Research in Sport Management and Marketing, 1(1), 28-36.

De Carvalho, M., de Carvalho, M., Sarmento, J. P., & Scheerder, J. (2011). SPORT FANS AND MOTIVES FOR ATTENDANCE-A STATUS QUAESTIONIS FROM THE LITERATURE. Commitment in sport management (Book of abstracts), 249.

Dey, P., & Roberts, D. (2007). A conceptual framework for modelling crowd behaviour. Paper presented at the 11th IEEE International Symposium on Distributed Simulation and Real-Time Applications (DS-RT'07).

Dick, M., & Kernick, P. (2016). The motivational factors affecting football fan attendance in Finland: A study and segmentation.

Doyle, J., Kunkel, T., Su, Y., Biscaia, R., & Baker, B. J. (2023). Advancing understanding of individual-level brand management in sport. In (Vol. 23, pp. 1631-1642): Taylor & Francis.

Dubihlela, J., Dhurup, M., & Surujlal, J. (2009). Motivational factors affecting fan decisions to attend Premier Soccer League (PSL) games in South Africa management. African Journal for Physical Health Education, Recreation and Dance, 9(sup-1), 155-171.

Evans, A. B., Barker-Ruchti, N., Blackwell, J., Clay, G., Dowling, F., Frydendal, S., . . . Malcolm, D. (2021). Qualitative research in sports studies: Challenges, possibilities and the current state of play. In (Vol. 18, pp. 1-17): Taylor & Francis.

Fernandes, J. V., & Krolikowska, E. (2023). The festival customer experience: a conceptual framework. International Journal of Event and Festival Management, 14(1), 23-40.

Finch, D. J., Abeza, G., O'Reilly, N., Nadeau, J., Levallet, N., Legg, D., & Foster, B. (2022). Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model. International Journal of Sports Marketing and Sponsorship, 23(1), 110-131.

Funk, D. C., Filo, K., Beaton, A. A., & Pritchard, M. (2009). Measuring the motives of sport event attendance: Bridging the academic-practitioner divide to understanding behavior. Sport Marketing Quarterly, 18(3), 126.

Funk, D. C., Ridinger, L. L., & Moorman, A. M. (2004). Exploring origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams. Leisure Sciences, 26(1), 35-61.

Gargone, D. (2016). A study of the fan motives for varying levels of team identity and team loyalty of college football fans. Peer Reviewed Proceedings, 132, 132-138.

Hopkins, W., Marshall, S., Batterham, A., & Hanin, J. (2009). Progressive statistics for studies in sports medicine and exercise science. Medicine+ Science in Sports+ Exercise, 41(1), 3.

Jiménez, M. A., Fernández, J. G., Moreno, F. C., & Torrente, M. V. (2023). La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost. Retos: nuevas tendencias en educación física, deporte y recreación(50), 746-760.

Mazzei, L. C., Moraes, I. F., Carlassara, E. D. O. C., & Jr, A. J. R. (2020). Football in Brazil: what brings fans/consumers to stadiums and arenas in the city of São Paulo. International Journal of Sport Management and Marketing, 20(3-4), 193-210.

McCord, B. E. (2020). Attendance and Social Interdependence in Game Development Labs. Purdue University,

Miranda, Y., Barros Filho, M. A., da Silva, J. E. M. G., & de Queiroz Pedroso, C. A. M. (2024). The impact of brand equity on satisfaction of football fans in Brazil. Retos: nuevas tendencias en educación física, deporte y recreación(56), 107-113.

Mogajane, V. S., Slabbert, E., & Du Plessis, E. (2019). Assessing the importance of spectators to soccer clubs in South Africa: A management perspective. Acta Commercii, 19(1), 1-10.

Morse, J. (2020). The changing face of qualitative inquiry. International Journal of Qualitative Methods, 19, 1609406920909938.

Norman, D. (2022). Factors Motivating College Football Fandom and Attendance. University of Missouri-Columbia,

Pranjic, T., Modric, T., & Uljevic, O. (2022). Match Running Performance in UEFA Champions League: Do More Successful Teams Really Run Less? Sport Mont, 20(3), 9-13.

Salman, G. G., & Giray, C. (2012). BİREYLERİN FUTBOL TARAFTARI OLMASINI ETKİLEYEN GÜDÜLER İLE SADAKAT ARASINDAKİİLİŞKİ: FENERBAHÇE TARAFTARLARI ÜZERİNE BİR UYGULAMA-THE RELATIONSHIP BETWEEN MOTIVATION, WHICH PROMPTS INDIVIDUALS TO BE SOCCER FANS, AND LOYALTY: A STUDY ON FENERBAHCE FANS. Öneri Dergisi, 9(33), 89-97.

Schreyer, D., & Torgler, B. (2021). Predicting season ticket holder no-show behaviour: more nuanced evidence from Switzerland. Applied Economics, 53(48), 5549-5566.

Stander, F. W., Van Zyl, L. E., & Motaung, K. (2016). Promoting fan engagement: An exploration of the fundamental motives for sport consumption amongst premier league football spectators. Journal of psychology in Africa, 26(4), 309-315.

Stever, G. S. (2011). Fan behavior and lifespan development theory: Explaining para-social and social attachment to celebrities. Journal of Adult Development, 18, 1-7.

Torkfar, A., Moghadasi, M., Shirazinejad, R., Behaeen, B., Yadolazadeh, A., & Salehian, M. H. (2011). Effective motivational factors social-proud ness, friends, Socialization the attraction of spectators to Iranian Football primary league. Annals of Biological Research, 2(6), 441-447.

Torregrosa, M., & Cruz, J. (2009). Entusiastas, aficionados y espectadores: sus valores, motivaciones y compromiso. Cultura_Ciencia_Deporte [CCD], 4(12).

Wann, D. L., Martin, J., Grieve, F. G., & Gardner, L. (2008). Social connections at sporting events: attendance and its positive relationship with state social psychological well-being. North American Journal of Psychology, 10(2), 229-229.

Wills, G., Addesa, F., & Tacon, R. (2023). Stadium attendance demand in the men’s UEFA Champions League: Do fans value sporting contest or match quality? Plos one, 18(2), e0276383.

Woo, B., Trail, G. T., Kwon, H. H., & Anderson, D. (2009). Testing models of motives and points of attachment among spectators in college football. Sport Marketing Quarterly, 18(1).

Woratschek, H., Horbel, C., & Popp, B. (2007). " Once the club, always the club!": football fans as brand communities?

Yoshida, M., Sato, M., & Doyle, J. (2023). Feeling vital by watching sport: The roles of team identification and stadium attendance in enhancing subjective vitality. Journal of Sport Management, 37(4), 229-242.

Zorzou, A., Zorzou, J., Laios, A., Bebetsos, E., Kobodietas, D., & Apostolidis, N. (2014). Motivations, attitudes and behavioral intentions of soccer games spectators. Journal of Physical Education and Sport, 14(4), 507.

Por qué do los aficionados asisten a los partidos de fútbol? Factores motivacionales en la Premier League etíope 2023-24 (Why do fans attend football games? Motivational factors in the ethiopian Premier League, 2023-24)

Autores/as

DOI:

Palabras clave:

Resumen

Biografía del autor/a

Zelalem Melkamu , Bahir Dar University

Sisay Mengistu , Hawassa University

Citas

Descargas

Publicado

Cómo citar

Número

Sección

Licencia

Idioma

Información

Enviar un artículo