Relationship between social media and digital resources of instruction in the university: comparative Spain – Colombia Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España – Colombia

Abstract

The present work analyzes the influence that use patterns in the social networks of reference (Twitter, Facebook, Instagram) have when predicting the utility perceived by the university student in a list of digital educational resources (video tutorials, forums, podcasts, self-assessable test, blogs or eBooks among others). The authors carry out this task adopting a comparative approach examining the phenomenon under observation in two samples of students in Spain and Colombia. The study, developed using a survey in a sample of 549 participants, applies techniques of exploratory and confirmatory factor analysis (EFA and CFA), univariate analysis and ordinal logistic regression.The results reveal that, although there are associations between use patterns in social networks and the utility perceived in certain digital educational resources, and even, optimal estimation models can be identified in some cases; the use of these platforms has little predictive power in determining the importance that the university student grants to digital educational resources of interest in both countries.