Exploring Charity Sport Events in Barcelona Province: A Phenomenon on the Rise, albeit with Pending Issues (Explorando los eventos deportivos solidarios en la provincia de Barcelona: un fenómeno en auge con asignaturas pendientes)

Sixte Abadia Naudi, Josep Cabedo Sanromà, Ricardo Sánchez Martin, F. Xavier Medina Luque, Marta Moragas Rovira, Sacra Morejon Torné

Resumen


Abstract. The purpose of this research was to analyse the main characteristics of charity runs and walks in Barcelona Province, attending at the format of the event, at the organising agents and, with a particular emphasis, at the level of accountability in the management of charitable giving at such events. Data were collected from an analysis of 189 websites for charity runs and walks. A participatory action research group contributed to the development of the analysis model, whose design guided the different stages of the research. The results show the growing popularity of events like these within the context of an ever-increasing diversity of event types and organising agents, as well as the importance placed on charitable causes. A considerable variability is observed in the criteria used for charity management, together with a very low awareness of the need to render account to stakeholders through the website of the events analysed.


Resumen. El propósito de esta investigación fue analizar las principales características de las carreras y marchas solidarias en la provincia de Barcelona, en cuanto al formato de los eventos, a los agentes organizadores y, haciendo especial énfasis en el grado de rendición de cuentas en la gestión de la solidaridad de estos eventos. Los datos fueron obtenidos a través del análisis de 189 páginas web de carreras y marchas solidarias. Par ello se diseñó un modelo de análisis desarrollado a partir de las aportaciones de un grupo de investigación social participativa que ha guiado la investigación durante sus diferentes fases. Los resultados muestran la creciente popularidad y auge de este tipo de eventos en un marco de creciente diversidad en cuanto a su tipología, a los propios agentes organizadores y a la importancia otorgada a la causa solidaria. En este sentido, se observa una considerable variabilidad en los criterios utilizados en la gestión de la solidaridad, así como muy poca conciencia de la necesidad de rendir cuentas con los colectivos interesados a través de las páginas web de los eventos analizados.


Palabras clave


Charity Sport Events; Accountability; Transparency; Website; Barcelona (Eventos deportivos solidarios; Rendición de cuentas; Transparencia; Website; Barcelona)

Texto completo:

PDF (English)

Referencias


Abadia, S. (2011). Deporte, ciudadanía y libertad: la transición política en España y el deporte (1975-1982). In X. Pujadas (Coord.), Atletas y ciudadanos. Historia social del deporte en España: 1870-2010 (pp. 357-392). Madrid: Alianza Editorial.

Abadia, S. (2014). Las carreras populares en la Barcelona de la transición política (1975-1982). RICYDE. Revista Internacional de Ciencias del Deporte, 10(36), 156-172. doi: 10.5232/ricyde2014.03606

Abadia, S., Medina, F., Sánchez, R., Sánchez, J., Bantulà, J., & Morejón, S. (2015). Empresa, deporte y solidaridad: el caso de Oxfam Intermón Trailwalker. RICYDE. Revista Internacional de Ciencias del Deporte, 12(44), 164-181. doi: 10.5232/ricyde2016.04406

Ajuntament de Barcelona (2014). Les aportacions solidàries de les curses de Barcelona recullen més de 145.000 euros l’any 2013, destinats a 12 projectes d’entitats socials [nota de prensa]. Retreived from http://premsa.bcn.cat/2014/01/08/les-aportacions-solidaries-de-les-curses-de-barcelona-recullen-mes-de-145-000-euros-lany-2013-destinats-a-12-projectes-dentitats-socials/

Bennett, R., Mousley, W., Kitchin, P., & Ali-Choudhury, R. (2007). Motivations for Participating in Charity-Affiliated Sporting Events. Journal of Customer Behaviour, 6(2), 155-178, doi: 10.1362/147539207X223375

Bunds, K. S., Brandon-Lai, S., & Armstrong, C. (2016). An inductive investigation of participants’ attachment to charity sport events: the case of team water charity. European Sport Management Quarterly, 16(3), 364-383. doi: 10.1080/16184742.2016.1164212

CinfaSalud (2017). Dossier de prensa. VI Estudio CinfaSalud: Percepción y hábitos de los corredores y corredoras españoles 2017. Retrieved from: https://www.cinfasalud.com/areas-de-salud/cuidado-diario/deporte-saludable/estudio-cinfasalud/

Connolly, C., & Hyndman, N. (2013). Towards Charity Accountability: Narrowing the gap between provision and needs? Public Management Review, 15(7), 945-968, doi: 10.1080/14719037.2012.757349

Filo, K. R., Funk, D.C., & O’Brien, D. (2008). It’s really not about the bike: exploring attraction and attachment to the events of the Lance Armstrong foundation. Journal of Sport Management, 22(5), 501–525, doi: 10.1123/jsm.22.5.501

Filo, K. R., Funk, D., & O’Brien, D. (2009). The meaning behind attachment: Exploring camaraderie, cause, and competency at a charity sport event. Journal of Sport Management, 23(3), 361-387, doi: 10.1123/jsm.23.3.361

Filo, K. R., Groza, M., & Fairley, S. (2012). The role of belief in making a difference in enhancing attachment to a charity sport event. Journal of Nonprofit & Public Sector Marketing, 24(2), 123-140, doi: 10.1080/10495142.2012.679165

Filo, K. R., Spence, K., & Sparvero, E. (2013). Exploring the properties of community among charity sport event participants. Managing Leisure, 18(3), 194-212, doi: 10.1080/13606719.2013.796179

Filo, K. R., Funk, D., & O’Brien, D. (2014). Examining motivation for charity sport event participation: A comparison of recreation-based and charity-based motives. Journal of Leisure Research, 43(1), 491-518.

Florini, A. M. (1998). The end of secrecy. Foreign Policy, 111, 50-63.

Gandía, J. (2011). Internet Disclosure by Nonprofit Organizations: Empirical Evidence of Nongovernmental Organizations for Development in Spain. Nonprofit and Voluntary Sector Quarterly, 40(1), 57-78.

Gibson, H., & Fairley, S. (2015, September). Small-scale sport events: A critical review of the literature and future directions. Paper presented at the European Association of Sport Management Conference, Dublin, Ireland.

Gray, R., Bebbington, J. & Collison, D. (2006). NGOs civil society & accountability: making the people accountable to capital. Accounting, Auditing & Accountability Journal, 19(3), 319-348, doi: 10.1108/09513570610670325

Hendriks, M., & Peelen, E. (2012). Personas in action: linking event participation motivation to charitable giving and sports. International Journal of Nonprofit and Voluntary Sector Marketing, 18(1), 60-72, doi: 10.1002/nvsm.1458

Herrick, C. (2015). Comparative urban research and mass participation running events: methodological reflections. Qualitative Research, 15(3), 296-313, doi: 10.1177/1468794113509260

Higgins, J., & Lauzon, L. (2003). Finding the funds in fun runs: Exploring physical activity events as fundraising tools in the nonprofit sector. International Journal of Nonprofit and Voluntary Sector Marketing, 8(4), 363-377, doi:10.1002/nvsm.226

Hyndman, N., & Jones, R. (2011). Editorial: Good governance in charities-some key issues. Public Money & Management, 31(3), 151-155, doi: 10.1080/09540962.2011.573207

Kreander, N., Beattie, V., & McPhail, K. (2009). Putting our money where their mouth is: alignment of charitable aims with charity investments - tensions in policy and practice. British Accounting Review, 41(3), 154-168, doi:10.1016/j.bar.2009.06.001

Lee, R., & Rhoda, J. (2013). An examination of web disclosure and organizational transparency. Computers in Human Behavior, 29(6), 2218-2224, doi: 10.1016/j.chb.2013.05.017

Mair, J., & Whitford, M. (2013). An exploration of events research: event topics, themes and emerging trends, International Journal of Event and Festival Management, 4(1), 6-30, doi: 10.1108/17582951311307485

Nettleton, S., & Hardey, M. (2006). Running away with health: the urban marathon and the construction of 'charitable bodies'. Health, 10(4), 441-460, doi: 10.1177/1363459306067313

Observatori Català de l’Esport (2016). Evolució dels clubs esportius a Catalunya de 2009 a 2015. Retrieved from: http://www.observatoridelesport.cat/docus/estudis_publicats/OCE_14_estudis_publicats_ca.pdf

Palmer, C. (2016). Research on the run: moving methods and the charity ‘thon’. Qualitative Research in Sport, Exercise and Health, 8(3), 225-236, doi: 10.1080/2159676X.2015.1129641

Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd ed.). Thousand Oaks, CA: Sage.

Pringle, H., & Thompson, M. (1999). Brand spirit: How cause related marketing builds brands. New York: John Wiley & Sons.

Running USA (2014). 2014 State of the Sport – Part III: U.S. Race Trends. Retrieved from http://www.runningusa.org/2014-state-of-the-sport-part-III-us-race-trends

Running USA (2016). 2016 State of the Sport - U.S. Road Race Trends. Retrieved from http://www.runningusa.org/state-of-sport-us-trends-2015?returnTo=main

Ruperto, A., & Kerr, G. (2009). A study of community events held by not-for-profit organizations in Australia. Journal of Nonprofit and Public Sector Marketing, 21(3), 298-308, doi: 10.1080/10495140802644547

Sánchez, R. (2007). Tendencias etnográficas postmodernas en la investigación social del deporte. In L. Cantarero & R. Ávila (Coords.), Ensayos sobre deportes. Perspectivas sociales e históricas (pp. 17-36). Guadajara (México): Colección Estudios de Hombre, Universidad de Guadalajara.

Saxton, G. D., Neely, D., & Guo, C. (2014). Web disclosure and the market for charitable contributions. Journal of Accounting and Public Policy, 33, 127-144, doi: 10.1016/j.jaccpubpol.2013.12.003

Schaefer, H. (2004). Ethical investment of German non-profit organizations –conceptual outline and empirical results. Business Ethics: A European Review, 13(4), 269-286, doi: 10.1111/j.1467-8608.2004.00370.x

Scheerder, J., Breedveld, K., & Borgers, J. (2015). Who is doing a run with the running boom? The growth and governance of one of Europe’s most popular activities. En J. Scheerder, J. Breedveld, & J. Borgers. (Eds.), Running across Europe. The rise and size of one of the largest sport markets (pp. 1-27). Palgrave Macmillan: Hampshire.

Scott, A., & Salomon, P. J. (2003). The Marketing of Cause-Related Events: A Study of Participants as Consumers. Journal of Nonprofit & Public Sector Marketing, 11(2), 43-66, doi: 10.1300/J054v11n02_03

Subdirección General de Estadística y Estudios (2016). Anuario de estadísticas deportivas 2016. Madrid: Ministerio de Educación, Cultura y Deporte.

Taylor, R., & Shanka, T. (2008) Cause for event: not-for-profit marketing through participant sports events. Journal of Marketing Management, 24(9-10), 945-958, doi: 10.1362/026725708X381984

Van Bottenburg, M., Scheerder, J., & Hover, P. (2010). Don’t miss the next boat. Chances and challenges of the second wave of running for European Athletics’ member federations. Utrecht/Leuven/Hoertgenbosch: Utrecht University/University of Leuven/Mulier Institute.

Wahba, P. (2015, October 26). Why Big Business loves marathons. Fortune. Retrieved from http://fortune.com/2015/10/26/business-marathons/

Webber, D. (2004). Understanding charity fundraising events. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), 122-134, doi: 10.1002/nvsm.239

Won, D. (2009). Motivations for participating in health related charity sport events. University of Georgia, Kinesiology. USA: Sport Marketing Association.


Enlaces refback

  • No hay ningún enlace refback.