The New Social World-Objects (NewSWOs) as Vectors of Globalization

Abstract

This paper presents the concept of “New Social World-Object (NewSWO)”. NewSWOs are social systems set up on a worldwide scale, each one defined by a unitary dynamics embracing the whole planet. Those NewSWOs are shaping a new type of social structure, distinct from that peculiar to previous phases of modernity. The NewSWOs —which encompass from specialized tools of interaction such as Couchsurfing to structures as complex as the global financial system— have emerged over the last decades, chiefly boosted by the current information, communication, interaction and organization technologies. Such NewSWOs embody new forms of human subjectivity and new social subjects. For this reason the NewSWOs are becoming the objective basis of —and the vectors that foster, shape and propagate— a new sociality of a global dimension.