¿Influye el diseño de las preguntas en las respuestas de los entrevistados?

Vidal Díaz de Rada

doi:10.22325/fes/res.2022.83

Does the format of the questions influence in the answers of interviewee?

Authors

Vidal Díaz de Rada Universidad Pública de Navarra https://orcid.org/0000-0002-9638-3741

DOI:

https://doi.org/10.22325/fes/res.2022.83

Keywords:

item non-response, branching, unfolding, response option order, response effects

Abstract

The impact of questionnaire format on responses has been long studied in survey research. This study seeks to contribute to this area of study by analyzing the extent to which the strategy of branching decreases the number of nonresponses and “undefined” responses. A second objective is to consider whether nonresponse and the choice of “undefined” responses are related to the order of administration of the response options. An experiment using a telephone survey showed that presenting a questionnaire starting with the unfavorable options and branched questions increased the “don't know” answers and extended response time by 60 seconds. Using a reverse order with a single question reduces the number of item-nonresponse. Undefined responses are dropped when using a question that begins with favorable options.

Author Biography

Vidal Díaz de Rada, Universidad Pública de Navarra

Licenciado (1991) y Doctor (1994) en Sociología y Licenciado en Investigación y Técnicas de Mercado con premio nacional de Excelencia en el Rendimiento académico Universitario. Ha colaborado en tareas docentes en el Departamento de Técnicas de Investigación Social de la Universidad de Deusto y en el año 1994 se incorpora al es profesor en el Departamento de Sociología de la Universidad Pública de Navarra; obteniendo la plaza de profesor titular en el año 2002. Desde febrero del año 2013 estoy acreditado como Catedrático de Universidad.

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Published

2021-09-28

How to Cite

Díaz de Rada, V. (2021). Does the format of the questions influence in the answers of interviewee?. Spanish Journal of Sociology, 31(1), a83. https://doi.org/10.22325/fes/res.2022.83

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Issue

Vol. 31 No. 1 (2022): Miscellaneous and controversy on prostitution

Section

Articles

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