The mediatizated eating. Food culture images in patrimonial scenarios in Córdoba Argentina

Abstract

The valorization of food culture works as one of the modalities in which material and symbolic transformations are expressed that anchor in processes of patrimonialization and turistification typical of contemporary urbanity. ‘Authentic eating' -mediatized and mercantilized- is being positioned as a sociocultural consumption practice that, linked to enjoyment, exalts aesthetic and affective values and whose predominant expressive and perceptive modality is the visual.  Hence this paper proposes to explore images and their connection with transformations in social perception, urban space and social relationships in order to contribute to the understanding of food processes in their complexity in the current scenario of Córdoba, Argentina. For this purpose, we compiled and gathered images-trace that capture a specific moment of social sensibility and  we have approached from their decomposition and relocation. The interconnection of apparently unrelated aspects has made possible the reading of historical clues in relation to the living experience of the body and the gaze, commensality, the role of criticism and the conformation of territories-commodities as mechanisms that participate in the regulation of current ways of living and sensation, as well as in the ordering of the social relations of the present.