Redes sociales en Ejército de Tierra. Un análisis de la operación de apoyo a la pandemia del covid-19 (operación Balmis) en España

Diego Delgado Bujedo; Raquel Lozano Blasco

doi:10.22325/fes/res.2024.231

Autores/as

Diego Delgado Bujedo Ejército de Tierra
Raquel Lozano Blasco Universidad de Zaragoza https://orcid.org/0000-0002-0100-1449

DOI:

https://doi.org/10.22325/fes/res.2024.231

Palabras clave:

Ejército, Balmis, covid-19, análisis de sentimiento, polaridad

Resumen

La pandemia originada por la covid-19 conllevó la ejecución de operaciones militares de apoyo civil. Concretamente en España se efectuó la operación Balmis. Se presenta una investigación basada en analítica de redes sociales que monitorizó las cuentas institucionales de Twitter, Instagram y Facebook del Ejército de Tierra del 01/01/2020 al 28/09/2020, con la finalidad de analizar el comportamiento de los perfiles, así como la reacción de la comunidad digital. Se efectuó un análisis de sentimiento de un corpus total de 2.151 publicaciones y 136.171 comentarios. Se aplicaron pruebas de comparación de medias entre las fases, pre-Balmis, Balmis y post-Balmis para estudiar la existencia de diferencias. Los resultados mostraron cambios significativos entre fases en materia de polaridad, emociones y cluster. Así como un incremento significativo de actividad en Twitter y Facebook. Se discute sobre las preferencias de la población hacia las publicaciones con temáticas basadas en la compasión, la pro-actividad y empatía de dicha institución.

Biografía del autor/a

Diego Delgado Bujedo , Ejército de Tierra

Base Militar "Cid Campeador", Regimiento de Ingenieros Nº1, Ejército de Tierra, España

Raquel Lozano Blasco , Universidad de Zaragoza

Departamento de Psicología y Sociología, Universidad de Zaragoza.

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