Redes sociales en Ejército de Tierra. Un análisis de la operación de apoyo a la pandemia del covid-19 (operación Balmis) en España

Diego Delgado Bujedo; Raquel Lozano Blasco

doi:10.22325/fes/res.2024.231

Authors

Diego Delgado Bujedo Ejército de Tierra
Raquel Lozano Blasco University of Zaragoza https://orcid.org/0000-0002-0100-1449

DOI:

https://doi.org/10.22325/fes/res.2024.231

Keywords:

Army, Balmis, covid-19, sentiment analysis, polarity

Abstract

The pandemic originated by covid-19 led to the execution of military operations in support of civil efforts. Specifically, in Spain, Operation Balmis was carried out. This study presents research based on social network analytics that monitored the institutional Twitter, Instagram, and Facebook accounts of the Spanish Army from 01/01/2020 to 28/09/2020, with the aim of analyzing profile behavior and the digital community's reaction. A sentiment analysis was conducted on a total corpus of 2,151 posts and 136,171 comments. Mean comparison tests were applied between phases - pre-Balmis, Balmis, and post-Balmis - to study the existence of differences. The results showed significant changes between phases regarding polarity, emotions, and clusters, as well as a significant increase in activity on Twitter and Facebook. Discussion revolves around the population's preferences for posts centered on themes of compassion, proactivity, and empathy from the institution.

Author Biographies

Diego Delgado Bujedo , Ejército de Tierra

Base Militar "Cid Campeador", Regimiento de Ingenieros Nº1, Ejército de Tierra, España

Raquel Lozano Blasco , University of Zaragoza

Departamento de Psicología y Sociología, Universidad de Zaragoza.

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