The handyman and the 1969’s Penelope

Do-It-Yourself and sexual division of domestic labor in Spain (1950-1985)

Authors

DOI:

https://doi.org/10.70794/hs.116951

Keywords:

DIY, Spain, Feminism, Masculinities, Housework, Do-it-yourself

Abstract

This article explores the transformation in the gendered division of domestic labor in Spain during the Franco regime and the democratic transition, using DIY (do-it-yourself) culture. The study demonstrates the enduring presence of androcentrism, sexism, and familialism embedded in this leisure activity, as manifested in the construction of hegemonic masculinities and femininities across mass media, advertising, and bricolage publications. Simultaneously, it recovers feminist critiques —both internal and external to DIY culture— that exposed the persistence of gender hierarchies and stereotypes, thereby contributing to the articulation of more egalitarian social relations.

Author Biography

Francisco Jiménez Aguilar, Universidad de Málaga

Assistant Professor of History of Science at the University of Malaga. International Doctorate in History and Arts from the University of Granada (2021) with Special Doctorate Award. He has been a CIAPOS postdoctoral researcher at the University Institute for Gender Studies Research at the University of Alicante, a Juan de la Cierva-Formación researcher in the Department of Contemporary History at the University of the Basque Country/Euskal Herriko Unibertsitatea, and a visiting researcher at the University of Sheffield. His research has focused on the history of gender and the far right, in particular, the study of masculinities in Franco's dictatorship, anti-feminism, and new far-right parties and movements in Spain. He is the author of Masculinidades en vertical. Género, nación y trabajo en el primer franquismo (PUV, 2023).

Published

2026-02-03

Issue

Section

Estudios

Funding data

  • Ministerio de Ciencia, Innovación y Universidades
    Grant numbers «La familia franquista: política, economía y cultura cotidianas en el ‘desarrollismo’ (1956-1975)» (PID2023-147821NB-I00), financiado por MICIU/AEI/10.13039/501100011033 y por FEDER, UE2

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