The handyman and the 1969’s Penelope
Do-It-Yourself and sexual division of domestic labor in Spain (1950-1985)
DOI:
https://doi.org/10.70794/hs.116951Keywords:
DIY, Spain, Feminism, Masculinities, Housework, Do-it-yourselfAbstract
This article explores the transformation in the gendered division of domestic labor in Spain during the Franco regime and the democratic transition, using DIY (do-it-yourself) culture. The study demonstrates the enduring presence of androcentrism, sexism, and familialism embedded in this leisure activity, as manifested in the construction of hegemonic masculinities and femininities across mass media, advertising, and bricolage publications. Simultaneously, it recovers feminist critiques —both internal and external to DIY culture— that exposed the persistence of gender hierarchies and stereotypes, thereby contributing to the articulation of more egalitarian social relations.
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Ministerio de Ciencia, Innovación y Universidades
Grant numbers «La familia franquista: política, economía y cultura cotidianas en el ‘desarrollismo’ (1956-1975)» (PID2023-147821NB-I00), financiado por MICIU/AEI/10.13039/501100011033 y por FEDER, UE2




