La derecha radical populista en las Elecciones al Parlamento Europeo 2019. Diferencias y similitudes en la dinámica de comunicación

Palabras clave: populismo, elecciones europeas, comunicación política, derecha radical, emociones

Resumen

El siglo XXI ha denotado un refuerzo de las formaciones de derecha radical populista en Europa. Así, los comicios europeos de 2019 suponían un reto para las instituciones europeas ante el auge de estas formaciones en prácticamente todos los estados miembros. Este artículo tiene el objetivo de comprobar si los partidos de derecha radical populista siguen la tendencia comunicativa que la teoría establece para este tipo de formaciones y si, comparativamente con el resto de contendientes europeos, han marcado una diferencia en su estrategia comunicativa. Gracias a los datos del Project Platform Europe, se ha realizado un análisis de casi 10.000 materiales de campaña para poder concluir que, efectivamente, existen diferencias sutiles entre las formaciones de derecha populista y el resto de los partidos políticos que concurrieron a las elecciones europeas de mayo de 2019 y las pautas teóricas comunicativas se han cumplido a la perfección, lo que denota una americanización y polarización de la campaña electoral.

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Publicado
2021-12-17