Designations of Origin and Territorial Quality Marks: The cases of Méntrida, Mondéjar and Uclés in Castile-La Mancha (Spain)
Keywords:
Designations of Origin. European Territorial Quality Marks. Rural Territorial Development. Social Network Analysis. Castile-La Mancha (Spain)Abstract
In the European context, quality concepts such as ‘Designations of Origin’ (DOs) are
usually related to Rural Territorial Development (RTD) processes. Although RTD is not the purpose
of DOs, its inclusion in European rural-development policies shows their potential for fostering
dynamics of this type. In addition, Territorial Quality Marks are quality concepts that were set up
for the specific purpose of generating RTD processes, emerging from practical experiences of
processes of this type. This paper explores the approach between these two concepts, seeking, by
studying three wine-making Designations of Origin in the Castile-La Mancha region, to understand
the parts of a DO that may lead to fostering RTD processes. By examining surveys and interviews
with local agents, and through Social Networks Analysis (ARS), each DO studied (Méntrida,
Mondéjar and Uclés) reveals different types of behaviour, showing which DOs are closer or farther
removed from the idea of MCT, and therefore RTD.
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Copyright (c) 2015 Silvia Freitas Caetano, Obdulia Monteserín Abella, Consuelo Del Canto Fresno
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