The MACBA (Barcelona Museum of Contemporary Art) in the Branding of the City

Authors

  • Agustín Cócola Gant

Keywords:

Gestión urbana. Museos. Local-global. Mueso de Arte Contemporáneo de Barcelona. Barcelona

Abstract

In the global world, investors and tourists choose their markets and their destinations based on competitive
conditions and attractive features of the territory. Today cities compete with every other in order to attract
fl ows of capital, tourists and new residents, so urban management has copied traditional companies’ tools.
Actually the urban marketing has created brands with cities, and has associated one image and values.
The paper analyzes the function of the MACBA (Barcelona Museum of Contemporary Art) in the branding
of the city, because has an infl uence about his image, about his cultural values associated and about the
gentrifi cation of his neighbourhood, that is about the expulsion of marginal people from the city centre. It
analyzes, so, the planifi cation of cultural resorts created like competitive advantages.

Downloads

Published

2009-03-30

How to Cite

Cócola Gant, A. (2009). The MACBA (Barcelona Museum of Contemporary Art) in the Branding of the City. Ciudad Y Territorio Estudios Territoriales, 41(159), 87–101. Retrieved from https://recyt.fecyt.es/index.php/CyTET/article/view/75908

Issue

Vol. XLI, núm. 159 (2009)

Section

Articles

License

Copyright (c) 2009 Agustín Cócola Gant

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Considering the provisions of the current legislation on Intellectual Property, and in accordance with them, all authors publishing in CyTET give -in a non-exclusive way and without time limit- to the Ministry of Transport, Mobility and Urban Agenda the rights to disseminate, reproduce, communicate and distribute in any current or future format, on paper or electronic, the original or derived version of their work under a Creative Commons Attribution-NonCommercial-NoDerivative 4.0 license International (CC BY-NC-ND 4.0), as well as to include or assign to third parties the inclusion of its content in national and international indexes, repositories and databases, with reference and recognition in any case of its authorship.

In addition, when sending the work, the author(s) declares that it is an original work in which the sources that have been used are recognized, committing to respect the scientific evidence,  to no longer modify the original data and to verify or refute its hypothesis. Author(s) also declare that the essential content of the work has not been previously published nor will it be published in any other publication while it is under evaluation by CyTET; and that it has not been simultaneously sent to another journal.

Authors must sign a Transfer of Rights Form, which will be sent to them from the CyTET Secretariat once the article is accepted for publication.

With the aim of promoting the dissemination of knowledge, CyTET joins the Open Journal Access (OA) movement and delivers all of its content to various national and international indexes, repositories and databases under this protocol; therefore, the submission of a work to be published in the journal presupposes the explicit acceptance by the author of this distribution method.

Authors are encouraged to reproduce and host their work published in CyTET in institutional repositories, web pages, etc. with the intention of contributing to the improvement of the transfer of knowledge and the citation of said works.