Uso de YouTube para buscar respuestas y tomar decisiones: Implicaciones de la alfabetización mediática e informacional en adultos australianos

Using YouTube to seek answers and make decisions: Implications for Australian adult media and information literacy

 Tanya Notley, Sydney (Australia)

 Michael Dezuanni, Brisbane (Australia)

 Simon Chambers, Sydney (Australia)

 Sora Park, Canberra (Australia)

https://doi.org/10.3916/C77-2023-06

Palabras clave

YouTube, alfabetización mediática e informacional, alfabetización informacional, búsqueda de información, redes sociales, educación adulta

Resumen

Este artículo sostiene la necesidad de desarrollar nuevos enfoques en la educación en alfabetización mediática e informacional (AMI) para responder a la búsqueda de información en YouTube. El estudio se basa en los datos de una encuesta realizada a adultos australianos (N=3.510), centrada en sus actitudes, experiencias y necesidades en materia de alfabetización mediática. Un subconjunto de estos datos se centra en los encuestados que utilizan YouTube para buscar información con algún fin. El texto indaga sobre quiénes utilizan YouTube para acceder a la información cuando necesitan tomar una decisión; cómo se comparan las disposiciones críticas de estos adultos con las de las personas que no utilizan YouTube para buscar información; y qué nivel de competencia mediática tienen en comparación con otros grupos. El 45% de los australianos adultos acudió a YouTube en busca de información o para tomar una decisión durante el mes anterior a la realización de la encuesta. Aunque este grupo compartía una disposición crítica hacia los medios de comunicación y la información, carecía de confianza en sus propias habilidades mediáticas. Se argumenta que es preciso desarrollar un nuevo planteamiento de la AMI para ayudar a este colectivo. Además, se considera que este grupo es más propenso a responder a las iniciativas de alfabetización mediática e informacional que están disponibles en el propio YouTube y que es improbable que busque la alfabetización mediática e informacional en instituciones comunitarias como bibliotecas o centros cívicos.

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Fundref

La investigación que proporcionó información para la elaboración de este artículo fue financiada por la Asociación Nacional para la Educación en Alfabetización Mediática en Estados Unidos de América, y apoyada por la Alianza Australiana para la Alfabetización Mediática.

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Ficha técnica

Recibido: 28-01-2023

Revisado: 24-02-2023

Aceptado: 02-05-2023

OnlineFirst: 30-06-2023

Fecha publicación: 01-10-2023

Tiempo de revisión del artículo : 27 (en días) | Media de tiempo de revisión de los manuscritos del número 77: 31 (en días)

Tiempo de aceptación del artículo: 93 (en días) | Media tiempo aceptación de los manuscritos del número 77: 75 (en días)

Tiempo de edición OnlineFirst: 200 (en días) | Media tiempo edición de los OnlineFirst del número 77: 182 (en días)

Tiempo de publicacicón final del artículo: 245 (en días) | Media tiempo de publicación final de los articulos del número 77: 227 (en días)

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