Sustainability Strategies in Clusters and the Role of Communication

Authors

  • Marco Bettiol University of Padova
  • Greta Buoso University of Padova
  • Eleonora Di Maria University of Padova

DOI:

https://doi.org/10.38191/iirr-jorr.24.022

Keywords:

communication, sustainability, jewelry, leather, cluster, certifications

Abstract

Environmental sustainability impacts on industrial districts and their lifecycle evolutionary processes. Nevertheless, research in this direction is scant, suggesting on the one hand, the role of lead firms of global value chains and, on the other hand, potential contributions of suppliers. e paper explores how district firms have invested in sustainability by analyzing sustainable-oriented communication strategies (certification, web, exhibitions) of Italian leather and jewelry clusters. Results show that districts are evolving by including sustainability in their strategies. A variety of sustainability strategies emerge among district firms, with differences also between firms in B2B and B2C markets.

Portada Número 60

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Published

2024-10-02

Issue

Vol. 60 (2024): Uncovering business and spatial dimensions of industrial districts, clusters and learning region

Section

Special Issue - Industrial districts

License

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En el momento de aceptar la publicación de sus artículos en Investigaciones Regionales / Journal of Regional Research, los autores acceden a utilizar la licencia Creative Commons CC BY-NC. IIRR/JRR es una revista abierta que permite a los autores retener el máximo control sobre su trabajo. Los autores aceptarán utilizar la licencia Creative Commons Attribution-NonCommercial. Esta licencia permite a cualquier persona copiar y distribuir el artículo con propósitos no comerciales, siempre y cuando se atribuya adecuadamente la atribución del trabajo a la revista y a los autores.