Analysis and comparison of tourism competitiveness in Spanish coastal areas




Spain is one of the four world leaders in coastal tourism. To keep the top position in such a highly competitive market, coastal managers in Spain need to constantly monitor the social, ecological, and economic components of ‘sun and sea’ tourism. Thus, the main goals of the present study are to analyse the most visited Spanish coastal destinations and to evaluate their competitiveness relative to each other. Geomarketing Methods were applied to evaluate seaside destinations pursuant to socio-economic and physico-geographical parameters. Results show that the most competitive destination is the Canary Islands, followed by Catalonia, the Balearic Islands, Valencia, Andalusia and Murcia regions. 

Biografía del autor/a

Mariia Iamkovaia, University of Cadiz

Department of Marine and Environmental Sciences

PhD student at the University of Cadiz

Manuel Arcila, University of Cadiz

Director of History, Geography and Philosophy Department,

Professor of regional geographical analysis at the University of Cadiz


Filomena Cardoso Martins, University of Aveiro

Department of Environment and Planning, 

Associated Professor at the University of Aveiro

Alfredo Izquierdo, University of Cadiz

Applied Physics Department, 

Associated Professor at the University of Cadiz

Inmaculada Vallejo, University of Cadiz

Department of Biomedicine, Biotechnology and Public Health

Professor of Microbiology at the University of Cadiz