DESIGN MANAGEMENT IN BUSINESS STRUCTURES. FIRST STEPS OF A RESEARCH PROJECT

Abstract

Although the word "design" is used in countless occasions in a company,"management" and all its variants appear in practically all the processes and activities of a business. The communication between design, innovation, technology and customers is essential for decision making and the development of business strategies and therefore management is required. For this reason Design Management was born, and with it a growing interest in the use and dynamization of tools that allow implementing good design management in the company. Translated with www.DeepL.com/Translator