Spanish advertising: is it monolingual?
Keywords:
lenguaje de la publicidad, español, lenguas extranjeras, pragmáticaAbstract
Spanish advertising discourse is nowadays multilingual since, besides the Spanish language, some other foreign languages appear. This presence is related to certain connotative values given to the advertised products. With the aim of providing a first approach to the topic, the present work shows the way in which those languages are introduced in the advertising discourse and it also proposes a study of the reasons why this resource is used.Downloads
Published
2010-03-01
Issue
Section
ARTÍCULOS/ ARTICLES