ALGUACIL, M.; CRESPO-HERVÁS, J.; PÉREZ-CAMPOS, C. Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer). Retos, [S. l.], v. 37, p. 139–146, 2020. DOI: 10.47197/retos.v37i37.71707. Disponível em: https://recyt.fecyt.es/index.php/retos/article/view/71707. Acesso em: 24 abr. 2024.