Menéndez Menéndez, M.I. 2020. “You’re made of what you do”: impulso del deporte femenino a través de estrategias de femvertising en Nike (“You’re Made of What You Do”: Promotion of Female Sport through ‘Femvertising’ Strategies by Nike). Retos. 38, (jul. 2020), 425–432. DOI:https://doi.org/10.47197/retos.v38i38.76959.