Grado de satisfacción del usuario de ciclismo indoor en los centros deportivos de Granada (Indoor cycling client’s satisfaction level in sports clubs in Granada)

Resumen

El objetivo del presente estudio fue conocer y comparar el grado de fidelidad y de satisfacción del practicante de ciclismo indoor en Granada a nivel general y atendiendo al género y al tamaño su centro deportivo (grande vs pequeño). Un total de 148 sujetos (31.8±9.9 años; 62 hombres) procedentes de 12 centros deportivos (75 de centros grandes; 73 de centros pequeños) conformaron la muestra. Este estudio piloto se presenta bajo un diseño descriptivo de tipo transversal a través de un cuestionario validado. Se observó que el usuario, en mayor medida de género femenino, de esta actividad es fiel y no esporádico. Ellos están más satisfechos que ellas, mientras que el trato ofrecido por el monitor se presenta como una de las acciones más valoradas de cara a la satisfacción del cliente. El grado de satisfacción y de fidelización del cliente de ciclismo indoor del área metropolitana de Granada es notable. En líneas generales, no se encontraron diferencias importantes entre centros grandes y pequeños, ni entre hombres y mujeres.
Palabras clave. spininng, cliente, eficacia, actividad, fitness.

Abstract. The aim of this study was to know and compare indoor cycling client’ satisfaction and commitment levels in sports clubs and fitness centers in Granada, in general, and taking into account the sport center size (large vs small) and gender. Total sample was composed of 148 subjects (31.8 ± 9.9 years; 62 men) from 12 sports centers (75 from large size sport center, 73 from small sport centers). This descriptive cross-sectional pilot study was carried out by means of a validated questionnaire. Indoor cycling users s are mostly female and non-sporadic. Males were more satisfied than females, while elderly participation is very low. The way participants were treated by the monitor was considered as one of the most valued and most important factors in relation with customers satisfaction level. Significant differences were not found betwen the so-called large and small fitness centers. The indoor cycling users’ level of satisfaction and commitment in the metropolitan area of Granada was remarkable. Overall, no significant differences between so-called large centers and small centers were found. Women, despite being less satisfied than men, attend more regularly.
Keywords: spinning, customer, efficacy, activity, fitness.