FERNÁNDEZ PÉREZ, P. Davis DYER, Frederick DALZELL y Rowena OLEGARIO. Rising Tide. Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Massachusetts, Harvard Business School Press, 2004, 467 pp. Investigaciones de Historia Económica, [S. l.], v. 2, n. 5, p. 179–183, 2019. Disponível em: https://recyt.fecyt.es/index.php/IHE/article/view/70022. Acesso em: 21 may. 2024.