Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019
DOI:
https://doi.org/10.3145/epi.2020.mar.05Palabras clave:
Televisión lineal, Televisión social, Redes sociales, Medios sociales, Programación, Audiencias, Eventos políticos en TV, Información electoral, Elecciones, Comunicación política.Resumen
Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empírico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos políticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.
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