Convenciones y disrupciones en la cobertura de los eventos polí­ticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019

Autores/as

DOI:

https://doi.org/10.3145/epi.2020.mar.05

Palabras clave:

Televisión lineal, Televisión social, Redes sociales, Medios sociales, Programación, Audiencias, Eventos polí­ticos en TV, Información electoral, Elecciones, Comunicación polí­tica.

Resumen

Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empí­rico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos polí­ticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.

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Biografía del autor/a

Berta Garcí­a-Orosa

Berta Garcí­a-Orosa es profesora de Periodismo en la Universidad de Santiago de Compostela con dos sexenios de investigación. Licenciada en Ciencias de la Comunicación, Licenciada en Ciencias Polí­ticas y de la Administración y doctora en Comunicación. Desde su inicio forma parte del grupo de investigación "Novos Medios" (GI-1641 NM). Entre sus lí­neas de investigación están el estudio de los medios digitales e impresos, la comunicación organizacional, las industrias culturales y la alfabetización mediática. Universidad de Santiago de Compostela, Facultad de Ciencias de la Comunicación. Avenida Castelao, s/n. 15782 Santiago de Compostela, España berta.garcia@usc.es

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Publicado

2020-03-21

Cómo citar

Rodrí­guez-Vázquez, A.-I., Silva-Rodrí­guez, A., Direito-Rebollal, S., & Garcí­a-Orosa, B. (2020). Convenciones y disrupciones en la cobertura de los eventos polí­ticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019. Profesional De La información Information Professional, 29(2). https://doi.org/10.3145/epi.2020.mar.05

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Sección

Artí­culos de investigación / Research articles