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Articulación de la influencia en Twitter ante el anuncio de la Ley del referéndum en Cataluña

Carlota M. Moragas-Fernández, Josep-Maria Grau-Masot, Arantxa Capdevila-Gómez

Resumen


En la línea de las investigaciones sobre los efectos de Twitter sobre la configuración de la opinión pública, se analizan las características del debate generado a raíz de la presentación de la Ley del referéndum de Cataluña. Se trabajó con dos muestras (n1: 260.866 tweets y retweets y n2: 1.681 tweets) que permitieron estudiar, por un lado, la morfología de la red de retweets (RT) y la obtención de los perfiles –líderes de influencia, constructores y puentes– que en ella se dibujan y, por otro, la conceptualización de la situación política por parte de aquellos usuarios que lideran la mencionada red. Los resultados muestran un porcentaje significativo (32%) de usuarios de las esferas públicas periféricas entre los líderes de influencia, frente al 68% perteneciente a la esfera pública central. Ambos se configuran como líderes de dos comunidades altamente polarizadas ideológicamente a favor y en contra de esta Ley, lo cual se aleja del ideal de deliberación.


Palabras clave


Redes sociales; Medios sociales; Comunicación política; Esfera pública virtual; Twitter; Influencers; Metáfora; Polarización; Asuntos públicos; Análisis de redes sociales; Cataluña.

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Referencias


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DOI: https://doi.org/10.3145/epi.2019.may.20

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