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Factores que influyen en compartir noticias falsas de salud online

Claudia Montero-Liberona, Daniel Halpern

Resumen


Uno de los aspectos centrales que explica la propagación de noticias falsas en redes sociales es el hecho de que las personas las comparten con sus contactos. Este estudio es la primera investigación que, de forma longitudinal, examina las variables que de acuerdo con la bibliografía podrían revelar por qué los usuarios comparten esta información en el área de la salud. A través de dos olas aplicadas a un panel representativo de la población chilena con acceso a internet, se concluyó que hay cuatro variables que inciden en este fenómeno: 1) atención a temas de salud; 2) confianza en la información compartida por los demás; 3) confianza en los medios de comunicación; y 4) credibilidad en noticias falsas.


Palabras clave


Información de salud; Comunicación de salud; Noticias falsas; Noticias falsas de salud; Compartir noticias; Redes sociales; Medios sociales; Confianza; Credibilidad; Chile.

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Referencias


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DOI: https://doi.org/10.3145/epi.2019.may.17

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