Calidad en sitios web: análisis de la producción científica

Palabras clave: Calidad web, Sitios web, Análisis de la producción científica, Revisión bibliográfica sistematizada, Artículo de revisión, Heurísticos, Análisis expertos, Usabilidad, Contenidos, Experiencia de usuario, Estándares, Directrices.

Resumen

Existen diversos métodos y herramientas para la evaluación de la calidad web que se han propuesto durante los últimos años. Son instrumentos que tienen su origen tanto en el contexto académico como profesional. Algunos son de carácter generalista y permiten evaluar cualquier tipo de sitio web, mientras que otros están especializados en sectores específicos. Este trabajo presenta un análisis de la producción científica existente sobre esta materia, con el objetivo de identificar las publicaciones más relevantes, conocer cuáles son los principales autores, así como el ámbito temático de los sitios web en los que focalizan su quehacer. Basándose en una triangulación de métodos de revisión, se examinaron 716 trabajos publicados entre 2000 y 2018 en Scopus, Web of Science y otras bases de datos. Además de la información bibliográfica, se recolectó la cantidad de citas recibidas, para lo cual se utilizó Google Scholar. También se categorizó el área del conocimiento al que pertenece cada autor según su afiliación. Entre los principales resultados se constata un creciente interés por la calidad web en una comunidad científica con presencia en más de 70 países. Sus autores provienen de variados dominios, siendo las ciencias de la computación, los negocios y la informática médica las que cuentan con mayor número de publicaciones. Los trabajos más citados corresponden a libros seminales de disciplinas relacionadas como la usabilidad, la arquitectura de información y la experiencia de usuario. En particular, a partir de 2007 aumenta el número de textos con instrumentos de evaluación para sitios de sectores específicos, como el educativo (33%), sanitario (27%) y comercial (21%). Se concluye que la calidad web es un campo de estudio en constante crecimiento, cada vez más especializado, y que ofrece amplias oportunidades de investigación.

Biografía del autor/a

Alejandro Morales-Vargas, Universidad de Chile | Universitat Pompeu Fabra

Investigador del Programa de Doctorado del Departamento de Comunicación de la Universitat Pompeu Fabra (UPF) y académico del Instituto de la Comunicación e Imagen (ICEI) de la Universidad de Chile. Colaborador del Grupo de Investigación de Documentación Digital y Comunicación Interactiva (DigiDoc) de la UPF. Periodista y Licenciado en Comunicación Social por la Universidad de Chile; Máster en Gestión de Contenidos Digitales por la Universitat de Barcelona. Se ha desempeñado como editor de sitios web, profesor universitario en grado y postgrado, evaluador de proyectos y consultor en arquitectura de información. Fue creador del Diplomado en Periodismo Digital y Gestión de Medios en Internet del ICEI y jefe de Medios Digitales en la Dirección de Servicios de Información y Bibliotecas (SISIB), ambos en la U. de Chile.

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Publicado
2020-09-13
Sección
Artículos de investigación / Research articles