Las citas recibidas como principal factor de posicionamiento SEO en la ordenación de resultados de Google Scholar

Autores/as

Palabras clave:

ASEO, SEO, Ingenierí­a inversa, Citaciones, Google Scholar, Indicadores, Rankings, Algoritmos, Ordenación, Motores de búsqueda académicos

Resumen

El objetivo de este artí­culo es analizar los factores de posicionamiento (SEO) externos que pueden influir en la ordenación por relevancia en Google Scholar y luego identificar el peso las citas recibidas en esta ordenación. Se ha aplicado una metodologí­a de ingenierí­a inversa comparando el ranking de Google Scholar con un ranking formado tan sólo por el número de citas recibidas por los documentos. El estudio se realizó a partir de cuatro tipos de búsquedas sin palabras clave: por publicación, año, autor y "citado por". Los resultados fueron coincidentes en las cuatro muestras con coeficientes de correlación entre los dos rankings superiores al 0,9. El presente estudio demuestra de forma más clara que en anteriores investigaciones que las citas recibidas es el factor SEO externo más relevante en el ranking de los resultados en Google Scholar. Los demás factores tienen una influencia mí­nima. Esta información proporciona una base sólida para la disciplina del posicionamiento en buscadores académicos (ASEO). También hemos desarrollado una nueva propuesta metodológica que aí­sla los factores SEO externos y que puede ser útil en futuras investigaciones.

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Citas

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Publicado

2018-06-18

Cómo citar

Rovira, C., Guerrero-Solé, F., & Codina, L. (2018). Las citas recibidas como principal factor de posicionamiento SEO en la ordenación de resultados de Google Scholar. Profesional De La información Information Professional, 27(3), 559–569. Recuperado a partir de https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/66201

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Sección

Artí­culos de investigación / Research articles