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Las citas recibidas como principal factor de posicionamiento SEO en la ordenación de resultados de Google Scholar

Cristòfol Rovira, Frederic Guerrero-Solé, Lluís Codina

Resumen


El objetivo de este artículo es analizar los factores de posicionamiento (SEO) externos que pueden influir en la ordenación por relevancia en Google Scholar y luego identificar el peso las citas recibidas en esta ordenación. Se ha aplicado una metodología de ingeniería inversa comparando el ranking de Google Scholar con un ranking formado tan sólo por el número de citas recibidas por los documentos. El estudio se realizó a partir de cuatro tipos de búsquedas sin palabras clave: por publicación, año, autor y “citado por”. Los resultados fueron coincidentes en las cuatro muestras con coeficientes de correlación entre los dos rankings superiores al 0,9. El presente estudio demuestra de forma más clara que en anteriores investigaciones que las citas recibidas es el factor SEO externo más relevante en el ranking de los resultados en Google Scholar. Los demás factores tienen una influencia mínima. Esta información proporciona una base sólida para la disciplina del posicionamiento en buscadores académicos (ASEO). También hemos desarrollado una nueva propuesta metodológica que aísla los factores SEO externos y que puede ser útil en futuras investigaciones.


Palabras clave


ASEO; SEO; Ingeniería inversa; Citaciones; Google Scholar; Indicadores; Rankings; Algoritmos; Ordenación; Motores de búsqueda académicos

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Referencias


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