PREFERENCES APPLICATION OF NEURAL NETWORKS TO THE MODELIZATION OF PRODUCTS USER PREFERENCES

Authors

  • JOSE A. DIEGO MAS U. POLITECNICA DE VALENCIA
  • SABINA ASENSIO CUESTA U. POLITECNICA DE VALENCIA
  • JORGE ALCAIDE MARZAL U. POLITECNICA DE VALENCIA

Keywords:

inteligencia artificial, preferencias del usuario, diseño de producto

Abstract

When a user emits judgments on his preferences with respect to a certain product, he is carrying out a decision process conditioned by multiple factors. lf the emitted judgment is based on the user perception, a relation between the product attributes and the emitted judgment must exists. However, this relation is difficult to obtain due to its complexity and to its diffuse character. In this work a neural network based model is proposed relating product attributes and user perception. This model is a tool for the designer who can know the user opinion about the product in early design phase. The results obtained in their practical application are exposed. Key words: artificial intelligence, user preferences, product design.

Published

2008-09-18

Issue

Section

ARTICULOS