Humanizing brands through story-telling in magazine advertising

Autores/as

  • Victoria Martín de la Rosa
  • Elena Domínguez Romero

Palabras clave:

Conceptual Metaphor Theory, embodied cognition, image schemas, magazine advertising

Descargas

Publicado

2016-11-30

Número

Vol. 68 (2016)

Sección

ARTÍCULOS/ ARTICLES